Marketing Plan For Gaffers Organic Bakery - 1412 Words

IMPLEMENT AND MONITOR MARKETING ACTIVITIES PART A: PROJECT – PLAN PROMOTIONAL ACTIVITIES: SUMMARIZED MARKETING PLAN FOR GAFFERS ORGANIC BAKERY: †¢ Marketing Vision: Gaffers Organic Bakery is built around the belief that eating a healthy, organic breakfast can have a significant impact on a person s health and attitude, as well as the environment. It also believes that customers can have great tasting organic baked goods if the right attention is paid to sourcing, recipes, and consistency. The bakery will launch a first location at Melbourne CBD, to serve commuters and build a local brand which can be leveraged into additional locations in the coming years. This marketing plan will allow Irwin Gaffer, the owner, to focus his marketing†¦show more content†¦o Personal goal results are tracked by the supervisors to see the achievement and recognition as an expert in the field, devoting ample time to marketing work, and achieving a sustainable work-life balance. o Effective team-work towards brand positioning and building sticking on to marketing ethical values. o In addition, the staffs need to adherence to the Cod e of Conduct, participate in Personal Development Training Sessions, Shop Presentation and Merchandising etc., which would be determined by measuring overall sales result. o Above all, Strategic goal results are tracked by the CEO directly on a monthly basis, based on customer complaints (to determine satisfaction level) and financial reports from Australian Market Station (to determine market share achieved). A) GAFFERS ORGANIC BAKERY’S MARKETING PLAN: Gaffers Organic Bakery’s Product Strategies: †¢ Product Lines: The best product strategies usually start with a product concept, which is a general idea about a particular product. It is to create an outline for the product, including features, dimensions and even a price range, that shows the strengths of key competitors and their products. †¢ Packaging: It is the technology of enclosing or protecting products for distribution, storage, sale, and use. It is the process of designing, evaluating, and producing packages for transport, warehousing, logistics, sale, and end use. †¢ Functioning: It should closely meet the requirements of a particular market and should